Case intro
OneCard wanted a high energy advertising film that would showcase the simplicity, flexibility, and modern lifestyle appeal of its credit card experience. The objective was to create a visually engaging campaign that blended live action footage with animation, allowing product benefits and app features to be seamlessly integrated into real world scenarios. The film was designed to capture attention across digital platforms while reinforcing OneCard’s positioning as a modern credit card built for the next generation of consumers.
Duration: 3 Weeks
Challenges
The project required seamless integration between filmed footage and animated elements to create a cohesive visual experience.
Credit card features and benefits needed to be presented in a way that felt exciting, relatable, and easy to understand.
The animation style, visual effects, and storytelling needed to align with OneCard’s modern and premium brand identity.
The film needed to capture attention quickly while remaining effective across multiple digital and social media platforms.